Cadence CRM

Cadence CRM Blog

Resources for Health Insurance Agents

Practical guides on CRM software, lead management, enrollment campaigns, and growing your book of business.

ACA Open Enrollment

Getting Your CRM Ready for ACA Open Enrollment

A two-week checklist before November 1: clean the book, set drips, track renewals, and know which lead sources actually close.

CRM Guide

Best CRM for Health Insurance Agents

What to look for in a CRM built for insurance in 2026: ACA and Medicare workflow, email, SMS, drips, renewals, reporting, and AI — and why generic tools fall short.

ACA Open Enrollment

How to Use a CRM During ACA Open Enrollment

How health insurance agents can use a CRM to manage lead intake, track enrollment status, automate follow-up, and close more enrollments during OEP.

Medicare

Best CRM for Medicare Advantage Agents

What Medicare agents need from a CRM: AEP campaign tools, Turn-65 pipelines, SOA document storage, renewal reminders, and AI-powered lead scoring.

Lead Management

How to Build a Lead Follow-Up System for Insurance Agents

A practical 5-touch follow-up sequence for health insurance agents — with CRM setup instructions, timing strategy, and re-engagement campaigns for cold leads.

Private Plans

Selling Private Health Insurance Plans: An Agent's Guide

Plan types explained, common objections answered, and how to organize ACA, short-term, and supplemental prospects in a CRM to close more enrollments.

AI & CRM

Why AI Is Important for Your Insurance CRM

How AI helps health insurance agents draft outreach, score leads, analyze pipelines, clean messy data imports, and save hours of manual work every week.