Cadence CRM
AI Email & SMS Drafting
Generate personalized outreach in seconds, matched to each contact's status and situation.
Follow up before the lead goes cold.
Drip campaigns, texts, and AI for health insurance agents. $79 a month. Business phone number included.
Cadence brings everything together — so you spend less time in spreadsheets and more time enrolling clients.
Full Pro access for 14 days · then $79/month · cancel anytime
Built into Cadence
Built-in AI, Powered by Claude
Cadence gives agents practical AI where they already work — importing contacts, prioritizing leads, writing outreach, and understanding the pipeline.
AI Lead Scoring
Claude ranks every lead 1-10 so you always know who to call first.
AI Contact Importer
Upload any CSV and Claude maps your columns automatically — no manual field matching.
AI Pipeline Summary
Get a plain-English snapshot of your pipeline with your top 3 actions for the week.
...and much more!
Everything an agent needs in one place
Cadence is purpose-built for independent health insurance agents and small agencies — not generic sales teams.
Contacts & Leads
Track household size, coverage dates, lead source, and status — fields agents actually use.
Pipeline Summary
See who’s quoted, approved, or declined at a glance during OEP and year-round selling.
Campaigns & Drips
Automate nurture sequences by email and SMS so no lead goes cold after open enrollment.
Calls & Messaging
Log calls, send SMS, and manage follow-up reminders from the same workspace.
Product tour
See Cadence in action
Watch a 2-minute walkthrough of the dashboard, contacts workspace, drip campaigns, pipeline, and Claude AI — built for health insurance agents.
Prefer a guided tour? Book a free 20-minute live demo with our team.
~2 min product tour
Early agent feedback
Built around the way insurance agents actually sell
Cadence is new, focused, and being shaped around real health insurance workflows instead of generic sales pipelines.
"Finally a CRM that gets how insurance actually works."
"I can see my contacts, follow-ups, and campaigns without jumping between five different tools."
"The AI importer and lead scoring are exactly what agents need when the lead list gets messy."
1 platformCRM, email, SMS, drips, pipeline, and AI
14 daysFull Pro trial before you pay
$79/moOne price, no feature tiers
Simple workflow
How Cadence works
Import your leads
Upload a CSV or add contacts manually. Claude maps your columns automatically.
Set up your campaigns
Choose from pre-built drip sequences for ACA, Medicare, or re-engagement — or build your own.
Let Cadence work
Automated follow-ups go out on schedule. AI scores your leads. You focus on enrollments.
Learn more
Resources for health insurance agents
Best CRM for Health Insurance Agents
Read the guide on what agents should look for in a CRM and why generic systems miss the insurance workflow.
One plan. Full Pro access.
Everyone gets the same Pro version — no tiers, no upsells.
14-Day Free Trial
$79 / month after trial
Try the complete Cadence platform free for 14 days. No credit card required. Your workspace is ready as soon as you sign up.
- Unlimited Contacts, Pipeline, And Activities
- Email Templates, Drip Campaigns & Automations
- Claude AI Assistant, Lead Scoring & Contact Importer
- Documents, Landing Pages & Reports
- Business Phone Number Included — Ready on Day 1
How the $79 plan compares
Swipe sideways to see every column.
| Product | Monthly price | Business phone number | Drips, texts, and lead scoring | AI |
|---|---|---|---|---|
| Cadence | $79, one price | Included | Included | Included |
| GoHighLevel | $97, or $297 for the unlimited plan | Number and usage billed extra | Spread across the higher plans | Usage billed extra |
| HubSpot Sales Hub | Professional is $100 per seat, plus a $1,500 setup fee | Not included | Full sequences start on Professional | Depends on the seat and credits |
| Salesforce | $25 to $550 per user | Not included | Email on the lower plans. Texts are a separate product. | Lead scoring is an add-on on the middle plans |
Competitor prices are public list prices as of October 2026. GoHighLevel also bills texts and calls on top of the plan. Salesforce Pro Suite and above are billed per user for the year.
Frequently asked questions
Who is Cadence for?
Cadence is built for independent Health Insurance Agents, Brokers and small agencies selling private health insurance, ACA, Medicare, and related products in the United States. More verticals may come later; health insurance is our focus today.
What’s included in the 14-day trial?
You get full access to every Pro feature — the same experience as a paying subscriber. There are no feature locks during the trial period.
What happens after the 14-day trial?
Simply set up your monthly billing method and continue using Cadence CRM!
How much does it cost after the trial?
Cadence Pro is $79 per month for everyone. One plan, one price — no per-seat surprises for solo agents.
Can I cancel anytime?
Yes you can. There is no contract or commitment of any kind.
Do I need to set up my own phone number or SMS account?
No. A dedicated business phone number is automatically assigned to your account when you sign up — included with your subscription, no extra setup required. SMS and calling work out of the box. For email, you'll connect your own SMTP or email provider (Gmail, Google Workspace, etc.).
Does Cadence have AI features?
Yes. Cadence includes a built-in AI assistant powered by Claude. It drafts emails, scores leads, and summarizes your pipeline. AI is included with your subscription. You do not create or paste an API key.
What CRMs does Cadence replace?
Most agents come to Cadence from spreadsheets, HubSpot, or GoHighLevel. Cadence replaces your CRM, email tool, SMS platform, and drip campaign builder in one place — at a fraction of the cost.
Do you offer onboarding help?
Yes — after you sign up, we'll help you get your contacts imported, your first drip campaign running, and your email connected. Most agents are fully set up within one business day.
Can I use my current personal or business phone number?
A dedicated business phone number is automatically assigned to your account when you sign up — no setup required. For calls, you can forward inbound calls from your Cadence number to your personal AT&T, Verizon, or T-Mobile phone. Texts always send from your Cadence business number.
Can I transfer all of my current contacts and leads?
Yes, of course. Simply upload them from a .CSV file.
Is there anything to install?
No desktop software. Cadence runs in your browser. We’ll help you get your account set up after you sign up for a trial.
Get started today
14-day free trial of the full Pro version · $79/month after that · built for Health Insurance Agents with Claude AI
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